Health is missing from some ad campaign
Sunday, October 14, 2018
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2010-2014, the Republican Party ran more than 10 times the amount of advertising anti-RB as the Democrats. This year the script flipped.
National elections the last four has been dominated by discussions about the treatment is able to the act, also known as Obamacare, and especially the Republican attack on it. But something funny happened on the way to election day 2018: The BPR has been lost and health has become the issue of a democratic campaign ad of the season of midterms.
The numbers tell the story of how health is changing into something new this election cycle, the obligation of the Republic to focus on the topic of health and pre-existing conditions that preceded the person's insurance.
The analysis in the project the Wesleyan Media in early September found that almost half of all TV ads democratic in the race House, 44 percent, discussed health care in some way. This is problem number one topic in the race. That's right only 34 per cent of the race of the House Republicans.
In the Senate races the gap is even starker. There, health care is also the number one topic, with 50 percent of the cost of all the TV ad campaign for democracy that address, according to the Wesleyan data. For the campaign of a Republican Senate, no. despite not cracking the top five issues.
See closely some of the key Senate race, using advertising Analytics, shows how these numbers play in the dirt. You can see the story in the Arizona and West Virginia — states the opposite of this country, with people who are very different.
In Arizona, Democrats are trying to reverse the capital of the Republic which has now been held by retiring Senator Jeff Flake and switch to health care.
Since September 1, the ad is published in the race Arizona Senate that touched on health care. 11 of this advertisement will directly mention the condition and 10 of them supported the Democratic candidate, Kyrsten Sinema. The main objective of the claim that his Republican opponent, Rep Martha McSally, want to deny the coverage of health problems.
The same time health care advertising pro-Republican one at that time had been trying to fend off the claims, argue that the McSally Cinema has decided to maintain coverage of pre-existing conditions.
About 2,000 miles in West Virginia, the government of President Donald Trump won by 40 Points, the ruling Party of Democratic Senator Joe Manchin trying to hold the seat with the same approach.
A nation that has seen 10 ads in the race in health care since 1 September. Eight of the ads mention the conditions are available and all of them support the Manchin and/or attack his lawyer Republican opponent Patrick Morrisey.
In fact, the situation is in the center of the Manchin campaign ad favorite, piles of paper device that she doesn't like firing guns. In 2012, Manchin creates advertising that is focused on he put a bullet through the "cap and trade" which he says will hurt the coal industry.
And these countries are just two examples. Dig into the data for the ads in the whole country and You will see the same approach in the house and Senate races by thrusting the problem of Democrats and Republicans trying to fend off.
All the back and forth on existing conditions, basically changing the way the party talks about the care of the ability to act. Health insurance act that the GOP labeled Obamacare, is a favorite target of the GOP in the midterms of 2010 and 2014 (and the 2012 presidential election and 2016), but it has faded this cycle, according to an analysis this week from the Wall Street Journal.
Between January and September 2010 and 2014, the Republican Party and those who support them ran more than 10 times the amount of advertising anti-RB as the Democrats and their supporters ran ads pro-RB. This year the script flipped. In the year 2018, the Democratic Party and their supporters run more than twice as many ads pro-RB because the Republican Party is against Obamacare.
And when You explore the ad, the AP has largely become a side income. Democrats want to talk about covering people with pre-existing conditions and the Republican Party will run from health care threat-single payer.
Number be a reminder of two important points, not only for 2018, but for the year 2020 and beyond.
First, although the political atmosphere is focused on a large scale to debate a partisan in Washington — everything from the Brett Kavanaugh for justice of the Russian investigation — outside of D. C. the candidates and voters focus on the issue of the so.
And second, the frame around the issues can change quickly. Just because one party has a problem or topic this fall may not mean much for the campaign to come.
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