Colin Kaepernick will face a new Nike ad campaign
Tuesday, September 4, 2018
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The former San Francisco 49ers midfielder, Colin Kaepernick, appeared in Nike's "Just Do It" 30-year anniversary campaign.
In 2016, Kaepernick refused to make songs to protest police violence against African Americans.
Other players followed but his protests broke out of the country and sparked anger at Donald Trump.
The US president has asked players who "do not respect" the US flag "puppies" and begged them to be fired.
Kaepernick has not played in the National Football League (NFL) since last year, and sued the organization, arguing that the team owner deliberately froze him for his activism.
Kaepernick is one of several sports stars, including NFL players Odell Beckham Jr. and Shaquem Griffin, to appear in the 30th anniversary of the "Just Do It" campaign.
On Monday, the star posted advertisements and slogans on his Twitter account.
Gino Fisanotti, Nike's vice president for North America, was quoted by cable sports network ESPN as saying: "We believe Colin is one of the most inspiring athletes of this generation, who has harnessed the power of sports to help advance the world."
One of the other stars of the Nike campaign, extraordinary tennis player Serena Williams, expressed her support.
Some on social media have used the hashtags #BoycottNike and #JustBurnIt, games in the company slogan. State star John Rich broadcasts a pair of socks by cutting the Nike signature.
Kaepernick, 30, remains on the Nike contract along the knee-string, but has now been renegotiated to make it part of his birthday campaign.
In May this year, the NFL announced that a team kneeling players for the national anthem must be fined under a new policy.
League players say players are unwilling to stand because The Star-Spangled Banner can remain in the locker room until it's finished.
However, new policies have not been enacted since negotiations between the league and union players are ongoing.
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